One of the very first things to know about SEO is that you cannot be number one for everything: every time I have been asked “how do I rank number one in Google?”, I have replied with another question “for which keywords do you want to rank number one?” The first step of any SEO strategy is select a manageable list of keywords for which you would like to rank in a good position on Search Engines, however this seems to be a difficult task for most companies: “how many keywords should I choose? Which ones are better? Should I include term variations? what keywords should I choose?” are questions that I hear almost every day.
The good news is, Continue reading
Last week I came across an article on Forbes website called “Facebook Pages are a Bad Investment for Small Businesses“, which complains about the fact that Facebook does not show your Page posts to all of your audience unless you pay for Promoted Posts. It is not the first time I hear similar comments, however while on other occasions those were made by users with limited knowledge on Digital Marketing, this time the article was written by Elan Dekel, an entrepreneur with vast experience in digital; so I was kind of shocked with his affirmations. Continue reading
The on-line world is not much different from the real one: there is always a Market, where users seek information and based on what they find, they make further decisions that could range from simply spending more time on a website, to purchasing a product or service. However there are several extra benefits that this digital reality offers to everyone – users and companies – which if used wisely are always designed to improve our on-line experience and, by extension, life in general.
One of the most popular of these is Continue reading
Advertising on Facebook is a great way to generate leads and drive traffic, however the rationale behind it is different from other channels such as Google AdWords, as users are on a different state of mind when they are on Facebook than when they are searching for information in Google. In fact, when using a Search Engine users are seeking for information based on keywords, and thus and ad containing those keywords would certainly grab their attention. When using Facebook instead, users are trying to socialize and be entertained – they are not seeking actively for data or information, and thus the strategy behind an ad is totally different.
The problem here is, Continue reading
We cannot deny we are currently living the revolution of Social Media, a breakthrough event that is present in most aspects of our lives. And somehow, there are still companies who try to avoid any involvement because they consider Social Media it is not useful for their business purposes. Whether they have a Social Media page or not is only their own business decision that must be respected, however in most cases those negative feelings are caused only by a lack of knowledge on Social Media and its implications.
According to Wikipedia, Social Media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. However I like to use a more simple approach and define it as