Keyword Tool: Choosing Keywords for Effective SEO

One of the very first things to know about SEO is that you cannot be number one for everything: every time I have been asked “how do I rank number one in Google?”, I have replied with another question “for which keywords do you want to rank number one?” The first step of any SEO strategy is select a manageable list of keywords for which you would like to rank in a good position on Search Engines, however this seems to be a difficult task for most companies: “how many keywords should I choose? Which ones are better? Should I include term variations? what keywords should I choose?” are questions that I hear almost every day.

The good news is,

Facebook Pages are a NOT Bad Investment for Small Businesses

Last week I came across an article on Forbes website called “Facebook Pages are a Bad Investment for Small Businesses“, which complains about the fact that Facebook does not show your Page posts to all of your audience unless you pay for Promoted Posts. It is not the first time I hear similar comments, however while on other occasions those were made by users with limited knowledge on Digital Marketing, this time the article was written by Elan Dekel, an entrepreneur with vast experience in digital; so I was kind of shocked with his affirmations.

10 Basic (But Important) Metrics on Google Analytics

The on-line world is not much different from the real one: there is always a Market, where users seek information and based on what they find, they make further decisions that could range from simply spending more time on a website, to purchasing a product or service. However there are several extra benefits that this digital reality offers to everyone – users and companies – which if used wisely are always designed to improve our on-line experience and, by extension, life in general.

One of the most popular of these is

The Importance of Quality Followers on Facebook

Do you have the right followers? (image source: http://www.postcrossing.com)

When growing your Facebook audience it is very important that you aim to have only quality followers that are genuinely interested in your product or brand. Remember Marketing main goal is not winning the game of “who has more Facebook followers”, but rather selling more than the competition AND establishing long term relationships with your clients. In this sense Facebook should be used as a communication tool to connect with the Market and ensure your message gets to the right audience who, eventually, will become brand advocates.

On the contrary, having a random audience

Two Examples of Bad eCommerce

On-line shopping (aka: eCommerce) is becoming more present in our daily activities; what started some years ago as part of some websites – mostly offering services – is now available for a large range of products. The benefits of having an on-line shop for businesses are numerous, hence why so many companies are joining this trend and starting to operate on-line as part of their digital strategy. As with any commercial activity, implementing an on-line shop requires some strategy in place, followed by a set of processes (logistics, ordering, warranty…) that would support the new activities; however there are many businesses that – maybe rushed by the ambition having their own eCommerce site – forget about all these requirements. And when this happens

How to set-up an advertising campaign on Facebook

Advertising on Facebook is a great way to generate leads and drive traffic, however the rationale behind it is different from other channels such as Google AdWords, as users are on a different state of mind when they are on Facebook than when they are searching for information in Google. In fact, when using a Search Engine users are seeking for information based on keywords, and thus and ad containing those keywords would certainly grab their attention. When using Facebook instead, users are trying to socialize and be entertained – they are not seeking actively for data or information, and thus the strategy behind an ad is totally different.

The problem here is,

Reasons to Use Social Media

We cannot deny we are currently living the revolution of Social Media, a breakthrough event that is present in most aspects of our lives. And somehow, there are still companies who try to avoid any involvement because they consider Social Media it is not useful for their business purposes. Whether they have a Social Media page or not is only their own business decision that must be respected, however in most cases those negative feelings are caused only by a lack of knowledge on Social Media and its implications.

According to Wikipedia, Social Media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. However I like to use a more simple approach and define it as